Enhance relationships with physicians, KOLs, chemists, hospitals, distributors and other healthcare societies.
Boost medical representative productivity and manage regulatory compliances with your Cloud CRM.
PharmaMax CRM software can help your team meet these challenges. Whether through specialist pharmaceutical CRM or a more general system, you can drastically increase efficiency through client contact tracking, mobile device support, and cloud–based databases. By carefully tracking client contacts, you can avoid wasting your sales team’s time, as well as avoid violating regulations.
The PharmaMax CRM solution allows inner-collaboration all across your departments which will make life easier for your sales team. The analytical reports that produced by our Pharmaceutical CRM solution will power companies with the necessary tools to enhance their CRM program strategy by comparing their staffing, spending, strategies and structure to those of top pharmaceutical industry in the market.
- Consolidate physicians' profiles into a central repository to understand their sphere of influence.
- Determine physicians' product awareness, varying drug perceptions, prescription habits (Rx/ NRx/ TRx) and recent preference shifts.
- Plan and monitor activities of medical representatives on daily basis.
- Pinpoint and record decision makers at hospitals and nursing homes.
- Analyze feedback for competitors’ products and services to develop product strategies.
Key Opinion Leader Management
- Segment the KOLs on various parameters like influencing capabilities, soft skills, publications, etc.
- Develop relationship strategies and activities on basis of these parameters.
- Objectively measure quality of relationship with each KOL.
- Enjoy significant savings with improved regulatory compliance.
- Market new drugs with a reduced time frame.
- Record feedback in a systematic manner and plan future activities.
Strengthen Delivery Network
- Create a comprehensive view by profiling chemists, their consumption patterns and in-store competition activities.
- Understand chemists purchase patterns, stock cycle and supply lines for accurate demand forecasting.
- Engage with chemists and stockists to understand key influencers in their catchments.
- Devise collaborative promotions to introduce new products, build brand loyalty and strengthen relationships with stake holders.
Empower Workforce for Results
- Provide a powerful 360 view including profiling, comprehensive interaction history and Rx trends.
- Create efficient coverage plans for clinic visits with better calendaring and travel expense management.
- Use in-built knowledge retention to combat effects of sales force attrition.
- Utilize the waiting time during clinic visits by capturing competitor activities to build market intelligence.
Organize Conferences with Ease
- Enhance management of medical events through collaborative planning and execution.
- Automate the process of sending invitations, confirmations, event reminders and post-meeting gratitude communications through mailing lists and templates.
- Track the effectiveness of medical events and ROI.
Improve Complaint Resolution and Compliance
- Manage all adverse comments and complaints from retailers, physicians and hospitals through a single consolidated repository.
- Implement multi-department workflows for timely resolution of service requests.
- Monetize service satisfaction goodwill using 'Service-to-Sales' processes
- Enforce unified TAT across processes; ascertain compliance and accountability by using escalation metrics.
Reduce Training Costs
- Centralize and make training programs available to facilitate self-learning
- Create a secure single destination for all collaterals
- Create an online knowledge base for frequently asked questions by physicians and chemists during field visits.
Utilize Advanced Reporting
- Get real-time reports across teams, products and geographies.
- Move from ‘fragmented’ to a ‘unified’ multi-system collated reporting.
- Establish an efficient analysis path using drill-down capabilities.
- Provide actionable insights that aid you in taking key decisions.
- Boost results by measuring and improving critical performance indicators that contributes to margins.